There is a funny story behind the name as my mother, my cousin and myself created it on my mother birthday whilst they had a couple of drinks. So after some debate on what to call our self, we created Infinity J (it was that or balls of fire) The idea behind the name was simple, throughout our family we had a lot of people with J's for their names, including myself. Shout out to Jess, Jess, Joel, Jerremy, Jontey, James, John and John.