We caught up with the Australia-based music producer for a rapid-fire Q&A, from his first time collaborating with a community on Twitch to his pandemic-fuelled subscriber growth.
When yet another Kenny Beats winner gave Soundation a try, we just need to reach out. This time it’s Spell — a DJ-turn-producer whose infectious beats and anything-goes livestreaming style have earned him 1.6 million of views in one year alone.
If you have to describe your music in 3 words, what would you say?
Spell: “Traditional, hip hop, spell”
Indeed it was his smooth hip-hop beats with easy jazz elements that set him apart from other producers.
What got you into producing music on YouTube and Twitch?
Spell: “One word. Covid.”
Just as producers the world over have turned to livestreaming over the last year, Spell started posting videos on his channel in August last year after a hiatus. From beat challenges to tutorials, it looks like he won’t be going anywhere anytime soon.
What’s your process for collaborating with other producers?
Spell: “It’s usually is just a back and forth thing until we have something done.”
His funky remix of “Weekend” by a New Zealand-based band is an example of a collab done right.
How’s your experience with Soundation?
Spell: “It’s easy to set up, which is important, because things need to move fast when on stream.”
Check out his first time collaborating with his community using Soundation.
What other DAW and gear are you using alongside Soundation?
Spell: “Ableton and a bunch of synths.”
Looks like we’re not the only one who’s curious.
What’s your dream collab?
Spell: “I wanna collab with Beyoncé.”
I mean, who doesn’t?
What trends in music production are you most excited about?
Spell: “I don’t really keep up with what’s going on trend wise. I kinda just stay in my own lil world.”
Most of Spell’s livestreams are just him in his own little world thumping away at his synth in a dimly lit studio. There’s something oddly relaxing about it and judging from the number of his subscribers, we’re not alone.
How do you see music production evolving in the next 5 years?
Spell: “Skill level is gonna get higher and the age level is gonna get younger.”
Wise words coming from a winner of Kenny Beats.
Proudest moment on Twitch?
Anything you can divulge about your upcoming releases? What are you working on right now?
Spell: “I got an album coming out. I don’t know when, but it’s done.”
Could this be a teaser to his new album?